Rumors suggested that HTC was planning to release a smartphone in the second half of the year that would make up for the poor sales that their other devices had along the year. Then, we started getting some leaked pictures and specs that made it fit into the mid-range. HTC finally announced theOne A9 last week, the company took a different approach with the announcement and the phone itself. Instead of mentioning its internal specs, the company just focused on the overall design of the phone and the camera capabilities. They also mentioned the high-quality of the sound produced by the phone and a bunch of services that would be included such as the Uh-Oh protection plan and the fact that this phone would get updated really fast to newer versions of the Android OS.
So why the discrepancy? According to HTC, it has to do with its regional sales teams being able to price products independently. And if you're looking to get the A9 in the U.S. at that $399 sweet spot, you've got a little more than a week to do so.